10 SEO tools at a glance

You probably recognize it: you want to take the next step in the field of SEO, but you don't know which tools you can use for this.


With these tools, it is a lot easier to bring in more visitors, number 1 positions and turnover , but now the offer is so large that you can no longer see the wood for the trees.


After years of trying many SEO software and tools, I can now present you the ultimate list. A list full of useful programs, both free and paid.


My advice in advance? Read this blog and discover your new favourites, request some trials and experience the tools for yourself.

Let's get started quickly.

Index


All-in-one SEO software [11 tools]

1. SEMrush [Paid]

2. SEO Power Suite [Paid]

3. MOZ [Paid]

4. Searchmetrics [Paid]

5. Spyfu [Paid]

6. Serpstat [Paid]

7. Raven Tools [Paid]

8. ContentKing [Paid]

9. Rank Ranger [Paid]

10. Mangolian [Paid]

We kick off this list with the tools that present themselves as all-in-one SEO tools. In other words, software that can fully support you within every part of search engine optimization without the use of other programs.


1. SEMrush [Paid]

Let's start this list of programs right away with my favorite: SEMrush . SEMrush started out as SEO software, but now offers much more than that.


It has become a complete platform with which you can be supported within every part of SEO (technique, content and authority ). You get tips, advice, lots of new insights and valuable information.


SEMrush distinguishes itself by its completeness and how 'deep' you can go with the tool if you want to.


One program for all your SEO work. Regardless of how big your company is and how much attention you can pay to search engine optimization.


2. SEO Power Suite [Paid]

Compared to its competitors, SEO Powersuite  is an odd one out. SEO Powersuite is not software that you can use online on a website, but one that you have to download.


For some this is very nice, for others not very useful.


It is not a complete tool in which you work, but it consists of several programs:


Website Auditor

Rank Tracker

SEO SpyGlass

Link Assistant

Together, these four programs are just as powerful as SEO Powersuite's competitors and can support you in every area of ​​search engine optimization.


3. MOZ [Paid]

MOZ is similar to SEMrush and is a real powerhouse in the field of search engine optimization. The advantage of MOZ compared to its competitors is that the software looks well-organized and clear.


And just like you are used to from the other all-in-one SEO tools from this list, you can also optimize all facets of SEO inside and outside your website with MOZ. MOZ is a real all-rounder, but personally I find the Keyword Explorer and the On-Page Grader the most powerful.


4. Searchmetrics [Paid]

If I could lower the price of one software , it would be Searchmetrics. If I started using Searchmetrics, it would cost me $10,000 to $15,000 per year.


And that is immense. That doesn't take away from the fact that Searchmetrics is fantastic. With the software you can go so deep and get so much information… that's not normal. The system works easily, is very clear and does not contain too much fuss.


Searchmetrics is definitely at the top of my list of SEO software, but if it becomes interesting for me, it has to be a bit more affordable.


5. Spyfu [Paid]

Spyfu is unique in this list. It does not present itself as an all-in-one software, but mainly focuses on the competition and doing analyses.


With Spyfu you can really find out everything about your competitors . Google Ads ads, top scoring content, key keywords and much more. Ideal for during your keyword analysis.


6. Serpstat [Paid]

Serpstat was my most favorite SEO software of 2018. Affordable, easy to use and few problems. I was so pleased with it that I even wrote a blog about it. Namely: “ Serpstat review: My unsalted many after 3 months of use ”.


In the meantime, more than a year later, I am not so charmed by Serpstat anymore. The price has gone up, I've had some issues with the tool, and the interface hasn't gotten any better in my opinion.


That does not alter the fact that I still find Serpstat a useful tool for starting entrepreneurs and starting online marketers. For a few bucks a month you can use an all-in-one program with which you can learn the SEO game quietly.


And that's worth something!

7. Raven Tools [Paid]

Raven Tools has a completely different proposition than its competitors. Raven Tools does not focus on entrepreneurs, but focuses on the target group that can use their software white label. Think of agencies, freelancers or in-house marketers.


Raven Tools is basically well put together. It conveniently displays all the information you need. However, in my view Raven Tools can't compete with competitors like Ahrefs or SEMrush, but that's not the goal of Raven Tools either. After all, the software focuses on a different target group.

8. ContentKing [Paid]

ContentKing also has a completely different proposition and is also made in the Netherlands. The software presents itself as 'Real-time SEO Auditing and Content Tracking'. In other words, a tool with which you can keep track of exactly what has changed, what the influences have been (or have been) and how you can respond to this.


ContentKing is strong in the field of technology and content and it is useful that you can see problems in real-time. Perfect for during an SEO migration , for example.

9. Rank Ranger [Paid]

Rank Ranger really fits the bill between MOZ and SEMrush again. Unfortunately, my experience with Rank Ranger is very sketchy and I haven't touched the tool in years. So my opinion may be a bit outdated.


When you see the possibilities, the tools and the price of Rank Ranger, it makes me happy. The price is about the same as its competitors and it all looks promising. Rank Ranger is in the top 5 on my 'to try SEO software' list, so you should hear more about it from me in the coming six months.

10. Mangolian [Paid]

If you read my blogs, you know that I often mention KWFinder. But are you already familiar with Mangools?


Mangools is the umbrella name of the software package that makes up KWFinder. When you purchase Mangools (which starts at €26), you get access to:


KWFinder

SERPChecker

SERPWatcher

LinkMiner

SiteProfiler

Personally, I think KWFinder is already worth €26, but you also get the other tools for that. Can Mangools compete with the other all-in-one SEO tools? No, not that. But for me Mangools is really the software to start with as an entrepreneur or starting online marketer/SEO specialist.

Visit us for more information Mr Creative Social

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